We're shopping these mom-owned businesses on Small Business Saturday



Becky Vieira

posted in Products

I’ve always loved to shop small, but when I became a mom it became even more important. That’s why I always look first to “mompreneurs” and mom-owned businesses when shopping. Few things give more credibility to a brand than a creator and founder who knows the needs of the market personally. In this case, moms.

In celebration of Small Business Saturday, here are some of our current favorite mom-owned businesses:

Tiny Trucker Company: Founder Kyla Dahrling started with a goal: to employ moms who want to stay at home with their kids, but also provide for their families. She wasn’t sure how, but knew she wanted to stop struggling in her two roles — mom and career — and embrace both. Dahrling started Tiny Trucker Company after looking for, and not finding, trucker-style hats for her kids to wear to the beach. She began by making hats for herself and friends, then organically evolved it into a business. The brand now encompasses hats for mom, dad, toddler and baby in more than 65 styles. Darling proudly notes that every employee is a mom raising young children, from design and production to sales. “Having a happy team who believes in our product is a huge part of our success,” she added.

Mother and son wearing Tiny Trucker hats

Rookie Humans: How many photos did you take of your child in the crib? Gabriela Anggono found herself constantly photographing her children in the crib. One day she realized the sheets had become part of her family’s memories. She thought those sheets should add to the visual story depicted in these photos, as an almost magical backdrop. So she completely reimagined the look of crib sheets as we know them, turning them into art.

Rookie Human sheets are gorgeous, they look like a page out of a storybook where your baby is the star. The sheets are soft for the babies’ comfort, made of 100 percent cotton sateen and 230-thread counts. They are also safe, for the parents’ ease of mind — lab tested for chemicals and performance, like fading and shrinkage. And they make the perfect photo backdrop. Anggono employs artists for the design work, otherwise she personally fills every role in the company. Rookie Humans supports philanthropic endeavors ranging from military family support to Unidos Por Puerto Rico.

Baby in crib with Rookie Humans sheets

Satsuma Designs: Don’t fall down the rabbit hole looking for unique items all over the Internet, Satsuma Designs has already done all the work for you. This site, and its brick and mortar counterpart, has curated a fantastic collection of apparel, toys and gifts for moms and kids of all ages. It all began when Jennifer Porter’s son was born. She said parenthood made her “wake up” and become more eco-conscious. However, she didn’t see many products that were affordable for families, so she utilized her background in design and make them herself.

She started with baby essentials and grew to include apparel and accessories. Satsuma’s inventory includes its namesake brand, household names like Melissa & Doug, and independent lines like Mini Lou, Tattly, Floss & Rock, and The Blueberry Hill. A portion of all sales are donated to Food Driving Box, a charity Porter created in 2013, that supports Seattle’s 27 area food banks.

Inside Satsuma Designs store

Kroma Carpets: As the mother of triplets with acid-reflux and allergies, co-founder Michelle Davila went through three rugs in one year. She struggled to find a flooring option for her kids to play on that was soft and safe, so she set out to make her own. Davila paired with with Nathalie Bajuk, whose family brings generations of experience in the rug industry, and Kroma Carpets was born. The collection is fresh, modern and very affordable. The carpets are kid and pet-friendly, affordable and made to withstand moisture and heavy traffic. And many of the rugs, including the faux sheepskin collection, are machine washable. The brand donates a proceed of sales to benefit charities that are helping in the rebuilding process in Texas, Florida and Puerto Rico, where Michelle is originally from.

Faux sheepskin Kroma Carpets displayed in nurserySoftsie: Natalie’s Feild’s eldest daughter developed severe eczema when she was 7 months old. Desperate to bring her more comfort, she dreamed of an outfit that had moisturizer in the fabric. With nothing on the market, the clinical psychologist decided to create it herself. Softsie is named appropriately. The fabric is utterly soft and made in the U.S.A. It’s organically infused with aloe vera, jojoba oil and vitamin E, to nourish all skin types. The items are a medium weight, breathable modal cotton blend that is comfortable all year round. The line includes footies, separates, beanie hats and swaddle blankets available in modern, gender neutral colors and prints. Feild soon set aside her private practice to run Softsie full-time. She does it all herself — from marketing to order fulfillment. A portion of all Softsie sales benefit the Pay It Forward Fertility Foundation.

Baby wears Softsie shirt and hat

Kindred Bravely: Like many moms, Deeanne Akerson found most maternity and postpartum clothing fell into one of two categories: pretty yet useless, or functional but unattractive. She decided to do something about it. Kindred Bravely clothes are everything new moms need. Chic yet practical, allowing moms to maintain a sense of style while pregnant or nursing. Finally, you can forget that frustration over underwear options being either granny panties or thongs, with nothing in between. Kindred Bravely makes gorgeous — and comfortable — pregnancy and recovery panties. It includes bras, tanks and underwear, pajamas and gowns. The super soft material is appreciated by moms and babies, too. All employees are work-from-home moms, plus the brand supports the Breast Cancer Research Foundation and is launching a new campaign to donate a bra to a mom in need for each one sold.

Deeanne Akerson of Kindred BravelyBaby Butz: Majda Ficko’s son Demitri was born with a rare condition called Cornelia de Lange Syndrome, which requires him to always wear diapers. They struggled with trying to find diaper rash creams that were not made with chemicals (and were effective). Majda then spent two years working with a Research Chemist to make one for Demitri. She only intended to use the product for her son originally. Soon, one of Demetri’s doctors persuaded her to sell it. Baby Butz cream then launched, and she now sells other natural hair and body care products. The certified all-natural product is gluten and paraben-free and never tested on animals. What’s more, it heals most diaper rash in 4-6 hoursy. Ficko also donates Baby Butz to the Children’s Rehabilitation Center in Canada.

Majda Ficko and son with Baby Butz cream

Lil’ Sidekick: All moms have been there. You hand your child something only for them throw it, then it lands in a less than sanitary environment. Amy Vohs tried every kind of tether product for her son’s cups and toys but found none that really worked. She created Lil’ Sidekick — a soft, versatile and easy-to-clean accessory — to save cups, toys and anything you want to tether, from what she calls “the drop game.” As a bonus, it doubles as a teether and works with backpacks for older kids, too.

Baby sits in highchair using Lil Sidekick tethers


What’s your favorite mom-owned product? If you launched a mom brand, what would you sell?

For more of my mom shenanigans and must-haves, follow me on Instagram at Witty Otter.


Source link